Las Vegas Brochure Design Tips
If you are in business in Las Vegas, you should probably have a brochure to promote your business that you can leave behind when you meet a potential client. Maybe you’re afraid you cannot write one yourself? This articles was written to help!
Brochures are basically a great way to help promote your Las Vegas and can be left after meeting a potential client, can be left in hotel and restaurant lobbies, handed out at networking events, trade shows, etc. So how can you create and write an effective, targeted brochure that will stay on someone’s desk and not end up in the shredder?
Define your products and services & your target market.
Take a few minutes to figure out exactly who your target market is. Gender, age, location, and specific issues that they face that you can help solve with your products and services. Tailor your brochure copy to most effectively communicate and help your target market.
For example, if you are a family law attorney and your clients are mainly women, late thirties, seeking child support, then your brochure copy should focus on this target market. The copy you write, the tone and the points you make in how you will help a potential client should focus around your target. The images used in the brochure, the headlines, the colors, etc. should all support the communication.
Keep your reader’s interest.
Write enticing cover copy and headlines for your brochure. Try not too stuff too much information on each panel of your brochure as you don’t want it too look overwhelming to read. A reader should be able to glance at headlines and sections of your brochure without becoming overwhelmed. Keep paragraphs brief and use bullet points to help compact the information you’re trying to communicate. Keep your paragraph headlines exciting! This will want to make readers read on!
Keep your brochure from ending up in the trash.
Utilize an area of your brochure that has helpful Q&A, resources or tips on information relevant to your business. In the example of the family law attorney above, perhaps include links to complimentary legal and government websites or direct readers to more information or resources they might find on your own company website.
The key is to think carefully about designing and writing your brochure so that you will keep your target market engaged, raise their interest, provide helpful information and ultimately get that reader to contact you for more information!